Using AI in Coaching with the Coaching 5.0 Framework.
Harmonising Human and Machine Intelligence in Coaching for Ethically Discovering and Realising Client Potential.

This presentation explores seven big questions in the use of AI in Coaching:

Where can AI use be helpful in Coaching?

Where does AI use require human oversight?

Where should coaching be kept human to human?

How do you utilise AI affordances and innovation through ethical means?

How can you benefit from AI while ensuring a security and safety-first approach?

What Competencies, Codes of Ethics and Standards are needed to deploy AI use in Coaching?

What business pipeline and processes need to be in place to use AI in Coaching?

Jazz Rasool is an Executive Coach with a background in Science, Technology and Medicine. He is Director of the AI Coaching Alliance, and his most recent major work was in a €3m EU funded project with NASA. He worked with Astronaut trainers to design AI, Metaverse and Biometrics to enhance training to improve performance of Astronauts going to the Space Station and Future Mars Missions. He currently champions the ethical use of AI and other technologies for advancing people’s technical skills and personal humanity. Jazz consults extensively on governance, ethics, and research of using AI in Business Coaching and Mentoring as well as for Therapy and Psychology. Jazz has presented extensively on AI, Ethics and Diversity for the ICF, EMCC and AC. He is Course Leader for the Academy of Coaching and AI Transformation, together with Jonathan Passmore and Judit Ábri von Bartheld. He is on the EMCC’s Research Centre for Excellence and hosts their ‘Research in Regulation’ webinar series. Jazz is also a member of the Skills and Diversity Council for techUK, the UK trade body for technology businesses, and technology advisory body for the UK Government. Jazz volunteers as Chair of the Employer Trailblazer Group for the UK’s IfATE Level 5 Coaching Professional Apprenticeship.

Neurodiversity & Coaching

What makes a neurodiversity coach?

How do we know if we are coaching someone who has/is a neurotype?
What is the difference between coaching those who have a diagnosis or self-associate with neurodiverse traits V those who have no association with neurotypes?
In this session we will discuss these two questions, explore some of the common traits associated with neurodiversity, the explosion in the last five years of neurodiversity coaching, and what it takes to be a neurodiversity coach.

Cheryl is a highly experienced coach, coaching supervisor and group facilitator, specialising in neurodiversity. She runs her own coaching practise.

In March of 2025 Cheryl stepped down from her role of Lead Coach at Creased www.creasedpuddle.co.uk Puddle, which she held for 5 years. She built a coaching team of 30 neurodiversity coaches and workplace needs assessors. Cheryl works with her own clients mainly in the workplace creating sustainable and life changing strategies which allow their inner talents to emerge. She also works with parents and children to understand they are beautifully different – not difficult!

Her career in neurodiversity commenced when she joined Genius Within www.geniuswithin.co.uk in 2011 as one of their founding 6 neurodiversity coaches. She went on to become Director of In Work support, recruiting, training and managing over 120 coaches and 8 supervisors.

She is ILM Qualified coach, Clean Language Facilitator, Mindfulness Practitioner NLP Master Practitioner, EFT Practitioner and Chartered Fellow of the CIPD.

Breathwork Session

With up to 90% of us not breathing correctly it's time to reclaim the breath! A long time meditator Jeff has used both Transcendental Meditation and breathwork prior to entering any client conversation / coaching session to ground and remain fully present throughout. In this session Jeff will take us through a few simple effective tools to centre the mind and body, techniques to help maintain mental and physical health. There will be time both to practice the simple breathing methods we explore and for any questions you might have on the breathwork itself.

A lover and advocate of personal development for many years, Jeff's reading around how to be 'the best version of himself' naturally led into uncovering spiritual texts and coming to understand the mind / body connection. He discovered breathwork from a yoga practice many years ago, soon after embracing the Wim Hof Method to help address an auto-immune condition. He was hooked.

From Imagination to Action - Building your Dreams

Join us for a practical, creative session where we’ll tap into your inner Dreamer, Realist, and Critic to bring your dreams to life. You'll explore, generate, evaluate, and refine ideas — moving from imagination to actionable plans. Whether you're building a new coaching practice or growing an existing one, this structured yet playful approach will help unlock fresh thinking and momentum. (And if coaching isn't your main focus right now, the method can be applied to any project or goal you want to bring to life!

Dr. Alicia Parkes is an ICF Associate Certified Coach (ACC) who helps individuals and organisations unlock new possibilities for growth, leadership, and impact. With a PhD and over a decade of experience as an Agile Coach, Alicia combines deep expertise with a passion for human potential. Today, she works with people leaders and managers to transform everyday conversations into catalysts for growth — championing a future where people management is seen as a craft of connection, development, and empowerment.

The Spoken Word Finale

Reflect on the day’s events and connect with the key themes – through spoken word.

Kate is a research Biologist turned award winning HR leader and now Executive Coach in her business Next Step HR Ltd. Kate partners with HR teams to provide Neurodiversity Awareness training and creative coaching to engage and retain Neurodivergent talent. As a scientist she brings an evidence based approach to help you solve difficult team conflict through coaching and development.

Kate is also a sought-after Spoken Word Artist, incorporating her love of words into her business as well as using creativity in her coaching. She is well known for wearing hats when she performs and remembered for making people cry - in a good way. Her Spoken Word Finale is the most memorable way to summarise an event and leave participants on an emotional high.